This morning we had our first field trip/corporate visit to the Daimler (formerly DaimlerChrysler) Building near Potsdamer Platz. We also found the remaining pieces of the Berlin Wall!
With regard to the our corporate visit, two gentlemen from Daimler’s Society and Technology Research Group gave us a two hour presentation about their group and its role in the company. The group is made up of individuals from a very diverse range of disciplines including, philosophy, math, psychology, economics, and many more. Its main function in the company is to analyze the role of the automobile in society and to serve as a guide for the company to incorporate new technologies into its line of vehicles. It was a very interesting presentation.
After the presentation we found our way back to the university and from 1:00 to 4:00 attended a class called Relationship Management in Business to Business Marketing. The class was taught by Prof. Dr. Michael Kleinaltenkamp and was not unlike our Marketing class at the U of I. He spent the first part of the class lecturing and then we discussed a case dealing with relationship management in business to business marketing.
After class we went back to the hotel to rest and then went out for a bite to eat. After dinner Brad and I (roommates for the trip) read the materials for Wednesday’s class and had a two hour discussion about politics and North and South Korean relations.
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